My online presence is pretty dreadful in consistency, it pretty much looks like this photo below to the point where I’ve even used alias’ on platforms such as Tumblr. Why? I don’t have a clue. However that could be because the internet and the online persona we put out there for the world can be scary and sometimes we don’t personally want to be held accountable for how people perceive us, so we decide to alter that to make it look better.
I’m going to look at Twitter and celebrities instead of myself as an example. Have you heard of Riverdale actress, Camila Mendes? If not, no she’s not a twitter fan account for Shawn Mendes and Camila Cabello – as she has stated on a pinned post – already justifying her persona on her Twitter to her audience because yes, she is a celebrity and she is practicing that through Twitter.
Celebrity ‘practitioners’ commonly use their Twitter accounts to create a somewhat intimate relationship with their followers by sharing ‘relatable’ things, tapping into pop culture references and interacting with fellow celebrities online or fans. This is a careful construction of their online persona and makes the audience feel as though they are part of something exclusive or behind the scenes and is often adjusted to be pleasing to others as opposed to their actual, raw self. This is something new, as is the term of celebrity practitioners and it demonstrates the shift in managing yourself – whether you’re a celebrity or not – your online presence may define who you are to somebody’s perceptive gaze.
Marwick, Alice, boyd, danah (2011) ‘To See and Be Seen: Celebrity Practice on Twitter.’ Convergence: The international Journal of Research into New Media Technologies 17(2) 139-158.