When I think about the election of 2016 – it all just seems like a huge meme to me – a big joke. That’s exactly what the initial meaning of a meme was; a joke. Now a meme is used to sway opinions both unintentionally and intentionally, and there are many arguments that the memes regarding Trump running for president actually swayed a lot of the votes in his favour. Meme’s have a way of sticking in people’s minds, being memorable – kind of of like a political poster however the audience generally does it.
This is meme warfare, and an easy way to explain this is the memes that came out about Trump vs. Clinton in the pre-election and the bias’ and sides people had behind the memes. Meme’s aren’t always ‘fun’ and they can be used for less light-hearted purposes now such as mocking, bullying, and even more ‘sinister’ ideals such as swaying a presidential election. Can you imagine, a world where a photo with a couple of words on it can sway people’s point of views? It’s a becoming world, that’s for sure. Memes have the power.