Niche…quiche… where’s my attention now?

memebetter.com-20161008204442.jpg

The only issue with watching the lectures online for me is that my attention is constantly dwindling with my subscribed videos popping up in the corner, telling me I have new ones to watch. It’s hard to keep my attention, just like it is hard to keep the attention of many consumers in today’s society. This is because people can easily change the website they are on if their needs or wants are not being catered to, and search for a different one. This is called the attention economy, the idea that a person’s attention can be used as a currency, especially online. There is so much content available online, a constant flow of information that consumer’s online must decide between the expanding web what they want to look at.

This brings me to the term, ‘long tail effect,’ which was coined by Chris Anderson in 2004 and explains the way in which ‘low’ market companies can find demographics online suited to these niche markets. For example, I went on a desperate search for Pop Vinyl’s for my favourite show, The 100. This was because I couldn’t find any in stores and at the time, Pop Vinyl wasn’t producing them. I found the character’s I was looking for on Etsy.com, a place where people can sell their things online to various niche markets. While online niche markets are almost available for everything you could possibly be interested in, there is no way for any of it to be controlled, and it is constantly expanding. It’s almost impossible to filter through what is good quality, and what simply isn’t.

REFERENCES:

Etsy. (2016). Etsy :: Your place to buy and sell all things handmade. [online] Available at: https://www.etsy.com/au/ [Accessed 8 Oct. 2016].

Investopedia. (2010). Long Tail. [online] Available at: http://www.investopedia.com/terms/l/long-tail.asp [Accessed 8 Oct. 2016].

Memebetter.com. (2016). meme better – the modern meme generator.. [online] Available at: https://memebetter.com/generator [Accessed 8 Oct. 2016].

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One thought on “Niche…quiche… where’s my attention now?

  1. Madeleine says:

    Haha i love the title…seriously how my brain works.

    I can absolutely relate to the two examples you’ve used to demonstrate conflicting experiences for consumers. Abundant content is simultaneously overwhelming and distracting (e.g when you’re trying to watch lectures online), and something we take for granted (e.g, just looking something up on etsy!.) It’s no wonder people are paying a premium for content sorting/curating services such as netflix.

    You may be interesting in this article about peer to peer platforms…it uses etsy as a case study! http://extfiles.etsy.com/Press/reports/Etsy_RSABreakingtheMouldReport_2014.pdf

    Like

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